01 / REPORTED OUTCOME
40%
Group-wide revenue growth
Technology modernization supported group-wide revenue growth.
Group-wide result; the resume does not isolate technology’s contribution or specify the measurement period.
Shopify / Migration · Refresh · Growth
Your next chapter
on Shopify.
Move your store, rethink the shopping experience, or improve what happens after launch. Devekko connects the storefront to the systems and decisions behind your next order.
Bring your store URL and the change you want to make.
plan ./next-chapter
01 / Map the work02 / Build & verify03 / Measure & improve
Indicative experience / Nicholas Roberts
Commercial scale. Hands-on experience.
Selected results and operating scale from founder Nicholas Roberts’s previous roles. A practical foundation for your next project.
02 / DELIVERY & SCALE
2M
Historical orders migrated
Python and Pandas workflows moved order history alongside customer and product data.
03 / DELIVERY & SCALE
$150M
Historical order value
The value represented by those migrated historical orders.
Historical order value, not new revenue or annual recurring revenue.
04 / DELIVERY & SCALE
35K
SKUs in the operating scope
Technology responsibilities spanned 20 brands and a 35,000-SKU catalog.
How to read these graphs
The growth sparkline illustrates a reported 40% change as an index of 100 to 140. It uses two endpoints, without a monthly timeline. The other graphs show reported totals or counts; each card has its own labeled scale. The $150M figure is historical order value. The resume does not specify a measurement period for the group-wide growth or isolate technology’s contribution.
01 / Shopify migration
Make the move.
Mind the details.
Moving from WooCommerce, Magento, BigCommerce, or a custom platform? Start by checking Shopify against the way your business sells and fulfills orders.
We scope the transfer, rebuild the agreed experience, and test the connections your team depends on before launch.
Get the migration checklist- 01
Map what moves
Inventory products, variants, customer records, content, and order history. Agree what transfers, what stays archived, and how to verify it.
- 02
Plan the changeover
Map old URLs to relevant destinations. Review payments, subscriptions, account access, inventory, and fulfillment with the providers involved.
- 03
Rehearse the release
Check sample imports and test purchase flows. Agree the final data sync, launch window, recovery steps, and post-launch checks.
02 / Shopify store refresh
Give customers
a clearer way to buy.
A refresh can focus on the parts of the store that hold people up. We review the journey with you, then define whether targeted theme changes or a broader redesign fits the work.
Discuss your store refreshProduct discovery
Navigation, collections, search, and filters that help shoppers narrow their choices.
Product pages & mobile
Useful product detail, clear variants, delivery information, and purchase controls that work on a small screen.
A manageable storefront
Reusable theme sections, accessibility checks, and a review of apps and scripts affecting page performance.
03 / Shopify growth
Give the next release
a business reason.
Choose improvements using your store data, customer feedback, and margins. We help turn the findings into development work, with a baseline and a way to judge the result.
That can mean a clearer product offer, a better cart experience, repeat-purchase flows, or an integration that reduces manual work.
The improvement cycle
- Find the frictionReview the journey and check the quality of the available data.
- Choose a changePrioritize by expected value, effort, and operating cost.
- Ship & reviewMeasure the agreed outcome and decide what to keep or change.
Use controlled experiments when traffic supports them. For smaller stores, combine usability feedback with careful before-and-after review.
Own the downside with a growth mindset.
Know what the store costs to run.
The build is one part of the investment. We consider ongoing costs and the contribution a change needs to make before prioritizing it.
Total cost of ownership
Compare the project cost, Shopify plan, theme, apps, payment fees, integrations, and ongoing support over an agreed period.
Commercial progress
Review conversion, average order value, repeat purchases, and contribution margin together. Increased revenue can come with increased costs.
Operational value
Track order errors, support demand, and manual tasks. Distinguish time saved from cash savings your business actually realizes.
Targets are agreed against your baseline. Revenue, ranking, and conversion improvements are not guaranteed.
The systems behind the storefront
Connect the next
part of the experience.
Keep product, order, and customer information useful across your business. We assess existing apps first, then scope custom development where the requirement calls for it.
Apps & integrations
Connect inventory, fulfillment, customer support, and reporting with defined data ownership and failure handling.
Mobile & AI
A customer app or an AI workflow should solve a specific task. Scope the product, permissions, and running costs before committing to the build.
A concrete first step
Start with a Shopify project plan.
Share the store you have, the systems it uses, and the change you need. We clarify fit, then propose the discovery or delivery work.
A scoped planning engagement can include
- A review of your store and connected systems
- A prioritized migration, refresh, or growth scope
- A build and operating-cost estimate
- Release checks and a measurement plan
Deliverables, fees, timing, ownership, and support are agreed in a proposal before work begins.
Before we begin
Useful questions.
Straight answers.
Do we need to migrate, or can we refresh our current store?
We review your current platform against the work you need it to do. If a targeted improvement fits, we can scope that. A move to Shopify should have a clear business reason.
Can all of our data move to Shopify?
The transfer method depends on the data and source platform. Products, customers, historical orders, and other records need separate checks. Customer passwords cannot be transferred through a customer CSV; we plan the account-access experience accordingly. Subscription and payment-provider constraints need their own review.
See Shopify’s migration guidance and customer import guidance.
What happens to our search traffic and old URLs?
We inventory important URLs, plan redirects to relevant destinations, and check metadata and links. We also review Shopify’s redirect limitations. Search visibility can change during a migration, so monitoring and follow-up belong in the plan.
How much does a Shopify project cost, and how long does it take?
Catalog complexity, design scope, data quality, integrations, and release requirements determine the estimate. We agree the scope, cost, and schedule in a proposal. Platform fees and ongoing services are considered separately from the initial build.
Can you improve growth after launch?
Yes. An ongoing engagement can cover a prioritized improvement backlog, theme changes, integrations, and measurement. We agree the outcomes to assess and review results against the baseline. Paid media, new tools, and third-party fees need their own agreed scope.
Can you work with our marketing team or existing agency?
Yes. We can scope the development work alongside your team or agency, with clear responsibilities for content, campaigns, implementation, and measurement.
Your next Shopify project
What needs to change
in your store?
Send your store URL, current platform, and main priority. We will review the fit and discuss a scope for the next step.